Using widely available data can prove immensely eye-opening. This doesn’t mean that research should not be a part of your method. But this is rarely the case and it is certainly not an ideal that works for the agile development process. Base user personas on research, not assumptions: ideally, user personas would be based on accurate analysis of vast databases, fine-tuned to match your perfect customers.Talk to your colleagues and gather their input on potential personas. Use the priceless resource of the people around you. So your own imagination can only take you so far. Gather insights from people around you: all humans tend to think in set templates and stereotypes.When creating user personas, data from your actual users, when available, should be your starting point. By analyzing their feedback you can learn much more than you ever imagined. Start with existing clients: existing users are your most important asset for gathering information. #Persona template powerpoint free download how to#How to Create Diverse User Personas?Ī few ways to make sure that your user personas will really represent a wide range of customers: There are several types of user personas for UX, including complex, lean (proto-personas), empathy, goal-oriented/design and marketing/demographic personas. You need to get to know your target audience to be able to create goal-directed archetypes that focus on customer needs, behavioral attributes, context and demographics to successfully serve your product management needs. Creating user personas in UX involves a certain degree of research. Defining user personas is a technique used in product development to model target customers, formalized as realistic, yet still fictional, characters.
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